Untitled Header Image Untitled Header Image Untitled Header Image

Horicon Bank Named Blue Zones Project Approved Worksite

<< Back to

Posted 10/25/17




Leslie Covell Hershberger

Community Program Manager

Blue Zones Project® -- Dodge County




Horicon Bank Named Blue Zones Project Approved Worksite


Horicon, Wisc., – October 25, 2017 – Blue Zones Project® Dodge County held a ribbon cutting ceremony at Horicon Bank on Tuesday, October 24, 2017 in recognition of their designation as the newest Blue Zones Project Approved™ worksite. This designation reflects the bank’s commitment to doing its part in creating a healthier community. Blue Zones Project is a community-led well-being improvement initiative designed to make healthier choices easier by encouraging simple changes to environment, policy, and social networks.


With five locations in the Blue Zones Project demonstration communities, Horicon Bank president, Fred F. Schwertfeger, said it was a natural choice for Horicon Bank to join the initiative for Dodge County.


“We’ve been working to create a wellness culture at Horicon Bank over the last few years,” said Schwertfeger. “Investing in the Blue Zones Project was a perfect fit, and we couldn’t have achieved the designation without the commitment of our employees.”


Horicon Bank has had a wellness team in place for three years. This team has set wellness goals and strategies by implementing creative exercise challenges to promote overall health. The bank also holds bio-metric health screenings free for employees. As part of their health benefits package, Horicon Bank provides reimbursement for fitness club memberships and an Employee Assistance Program, which helps employees seek guidance and counseling when needed. About 25 percent of employees utilize office furniture that allows the flexibility to sit or stand and walking routes have been published to encourage natural movement throughout the day.


Renee Peterson, Recruitment and Training Officer, spearheaded the initiative for Horicon Bank to become a Blue Zones Project approved worksite. Peterson said, “Horicon Bank truly cares about the well-being of their employees. By encouraging healthy habits and giving the opportunity to grow into a healthy lifestyle, we are providing support for a positive work/life balance.”


“The Blue Zones Project Worksite Pledge acted as a road map for Horicon Bank to promote a healthy environment in the workplace,” commented Schwertfeger.


The bank also seeks to support wellness programs within the communities it serves. Schwertfeger continued, “We sponsor numerous run/walks annually and have organized three 5Ks in our Fond du Lac, Horicon, and West Bend communities this year alone.”


Blue Zones Project is brought to Dodge County through sponsorship by Beaver Dam Community Hospitals, in collaboration with Sharecare®, Inc. and Blue Zones, LLC. Dodge County is the first Blue Zones Project demonstration site in the state.


For details about becoming a Blue Zones Project Approved organization or general information about Blue Zones Project, Dodge County, call 920-212-8511, or visit dodgecounty.bluezonesproject.com.

About Beaver Dam Community Hospitals, Inc.

Beaver Dam Community Hospitals, Inc. is an independent, non-profit healthcare organization whose mission is to deliver excellence across a continuum of services to patients in the region of Dodge, Columbia and Fond du Lac counties, Wisconsin. BDCH offers a comprehensive continuum of services to people of all ages, including primary and specialty care, obstetric and inpatient acute care, outpatient surgery and oncology services, emergency services, rehabilitation, independent and assisted living, home care, hospice, long-term care, wound care, urology, orthopedics and sports medicine, interventional radiology, occupational health, pain management, breast health services and women’s health, community education, sleep medicine, and day care for children. For more information, visit www.bdch.com.


About Blue Zones Project
Blue Zones Project® is a community-led well-being improvement initiative designed to make healthy choices easier through permanent changes to a city’s environment, policy, and social networks. Established in 2010, Blue Zones Project is inspired by Dan Buettner, a National Geographic Fellow and New York Times best-selling author who identified five regions of the world—or Blue Zones®—with the highest concentration of people living to 100 years or older. Blue Zones Project incorporates Buettner’s findings and works with cities to implement policies and programs that will move a community toward optimal health and well-being. Currently, 42 communities in nine states have joined Blue Zones Project, impacting more than 3.3 million Americans nationwide. The movement includes three beach cities in California; 15 cities in Iowa; Albert Lea, Minnesota; the city of Fort Worth; and communities in Southwest Florida, Hawaii, Oklahoma, Oregon, and Wisconsin. For more information, visit www.bluezonesproject.com.